Sustainability and Responsibility
Nadya has worked hard to produce an ethically sustainable label with meticulous quality through carefully selected artisans and by operating a ‘slow-fashion’ model.
By using a pre-order model she enables a decrease in the overstock and waste so often mass produced by factories. With the sincere belief that each piece is an heirloom to be treasured for a lifetime Nadya’s designs are of the highest quality made to endure the adventures of her customers.
Equally the craft and fabrics of her collections is of the utmost importance to Nadya. Each material is hand woven and ethically produced by a community who base their skill and livelihoods on this employment. The fibres used are a blend of pure wool, silk and cotton therefore avoiding any synthetics with the harmful microplastics they shed into the environment.
Her workshop has highly skilled and valued embroiderers, pattern cutters and seamstresses, who have been an integral part of her team for up to 18 years. Through supporting and increasing labour to these incredible artisans she makes them economically self-sufficient whilst encouraging them to learn newer, modern ways of using eco-friendly materials and substitutes.
Nadya has not only successfully produced an ethically sustainable label through eco-friendly fabrics but most markedly through preserving age-old ancestral techniques; incorporating them into modern day pieces and practices.
Prices from £450, www.nadyashah.com
For further information or to call in samples contact Hum Fleming on 07887 668 597 or email on humfleming@gmail.com
Frequently Asked Questions
Is Nadya Shah ethically made?
Yes. Every Nadya Shah piece is ethically made in small batches by a team of skilled artisans, with fair wages and safe working conditions at the core of the atelier's practice. Because each garment is made to order rather than mass-produced, the brand avoids the overproduction and waste associated with conventional fashion.
Are Nadya Shah jackets and capes handcrafted?
Yes. Every jacket, cape, and blazer is handcrafted from start to finish. The hand-woven wools, hand-stitched embroideries, and silk linings are all worked by skilled craftspeople — there are no machine-embroidered or mass-produced pieces in the collection.
What does "artisanal craft" mean at Nadya Shah?
Artisanal craft at Nadya Shah refers to garments that are individually made by hand by trained embroiderers, weavers, and tailors, using techniques passed down through generations of South Asian craftsmanship. Each piece can take several weeks to complete and carries small variations that signal it is a one-of-a-kind, hand-finished object rather than a factory product.
Where are Nadya Shah pieces made?
Nadya Shah pieces are handcrafted in the brand's atelier in Karachi, Pakistan, and cut and tailored in England.